Massar Associates, the predecessor organization of Massar International, was founded by Palestinian businessman Bashar Masri in 1994 as a vehicle to promote sustainable economic development in Palestine. Massar is an Arabic word meaning "path". The name symbolizes the vision of its founder – to create a company which would successfully link the very best of local professionalism in Palestine with international best practices and an understanding of Western management perspectives in order to integrate the Palestinian economy fully into the global economy.
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